Design > Visual Design

Fresh Direct

While at Fresh Direct, I created many new experiences and improved old ones. Below are some visual design explorations. For fully detailed UX design documents from Fresh Direct, please download the UX Design Samples (.zip).

My Role: User experience design, visual design, copywriting

  1. Redesign Exploration — This is one of several concepts I created for a redesign of the FreshDirect.com website.

    Redesign exploration for FreshDirect.com.
  2. iPhone Redesign — These are conceptual screens created for a redesign of the Fresh Direct iPhone app.

    Four screens from a redesign exploration for Fresh Direct's iPhone app.
  3. Checkout Flow — I did a major UX overhaul for the FreshDirect.com website checkout flow. This is the visual design that accompanied the UX.

    Four screens from a redesign exploration for Fresh Direct's iPhone app.