Design > Visual Design

TravelChannel.com Redesign

As Creative and UX director my goal was three-fold: refocus the site through an entertainment lens, modernize the design and significantly clean up usability.

My Role: Creative direction, UX leadership, functional specs, CMS design guidance, content guidance

  1. Homepage — The homepage was designed to present lots of easily-scanned content to facilitate the serendipitous nature of our users' browsing habits.

    Screengrab of the TravelChannel.com homepage
  2. City Page — Photography, a key aspect of travel, played an important role in creating utility pages that were beautiful to look at, but still easy to use.

    Screengrab of a TravelChannel.com city page
  3. TV Show Page — TV show sites were redesigned to focus on the show hosts' experiences and the locations of episodes, the main interests of visitors.

    Screengrab of a TravelChannel.com TV series page
  4. Weekly Schedule — The TV schedule uses Ajax to allow users to navigate and filter on the fly. This simple weekly presentation proved very popular.

    Screengrab of the TravelChannel.com weekly schedule
  5. Slideshow Player — Because photography is such a core aspect of capturing the spirit of travel, we presented slideshows in a clean, uncluttered environment.

    Screengrab of the TravelChannel.com Slideshow Player
  6. Video Player Overlay — We provided an inline video player throughout the site to allow video viewing without users being taken out of their current browsing path.

    Screengrab of the TravelChannel.com video player
  7. The "Before" — The prior Travel Channel homepage was cluttered, poorly labeled, felt static and offered few opportunities to promote new content.

    Screengrab of TravelChannel.com before the redesign