Design > Visual Design
My goal for World Hum's redesign was to give them a look that reflected the quality of their travel journalism. That meant a total overhaul of their brand and site.
My Role: User experience, visual and identity design; functional specs and information architecture.
Homepage — I designed the homepage to show off the freshest content and shift the feel of World Hum away from home-grown blog and toward robust travel site.
Article — Articles, the core of World Hum, were redesigned for pleasant reading and easier commenting/sharing as well as to surface related content.
Photo Gallery — I designed dedicated templates for photos and slideshows in order to put a spotlight on the wonderful photography curated by editors.
The "Before" — The original World Hum design lacked focus, the structure of the content was confusing and the design got in the way of enjoying the great stories.